I help you know your users so that you can create better experiences and grow your business.
Need someone passionate about taking high level product vision and tackling business problems with research methods such as user interviews, usability testing, ethnographic research, survey design, A/B testing, and analytics? I can help.
As a Director of Product and first experience researcher at two startups, I can help you get comfortable creating a research culture that encourages your teams to solve the right problems and build straightforward, clear, and delightful experiences.
My experience comes from over 5 years of experience in User Research, Product Management, and Product Marketing at startups and large companies in various industries.
B2B Analytics Startup
Consumer Robotics Startup
B2B Software Company
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Many companies have partnered with me to gather qualitative data, analyze quantitative data, and set strategic roadmaps for meeting business goals. Here are just a few:
Latest Blog Posts
While researchers should report data objectively, that doesn't mean they can't provide recommendations that enable a team to move forward. It's dated for researchers to remain on the sideline delivering reports and making presentations as their deliverable.
Sometimes, sketches and wireframes are not enough to communicate an idea. Interactive prototypes can help you tell stories. Here's how.
Jared Spool wrote about usability test best practices in 2005. How have we changed now that it's 2014?
We changed our pricing 5 times in 2 years.
Starting in 2012, we started aggressively changing our pricing model. We pretty much changed it every quarter until we found something that worked for both our customers and our business.
If you're trying to create a new product or experience that doesn't exist yet, you'll want to know what's causing people to not be able to do what they want with the tools they currently have. That way, you can design for an entirely new experience or product that helps them get the job done.
When you're doing research, it's difficult to realize what you're really producing. And it's also difficult for people not in your team to really put a value on what you're actually doing. Here's a way to look at the value design researchers have at an organization.
I've been asked by fellow UX friends about how I write my recruitment emails for user studies so I thought I'd share with everyone.
For your own company, cover the blind spots. You'll be one of the most valuable people in your organization. Sounds easy, right? After all, research is just asking questions.
Remote research and feedback collection is a fast and cheap system that constantly feeds you the answers you need. I’ve developed a quick solution that allows you to screen, recruit, and reach people fast. You can use it, too, to get people to give you feedback within 24 hours.