User Researcher and Writer

Research Tools

Qualitative and quantitative tools I've used to do my research.

What I use to get stuff done

Here's a list of what I am currently using right now to accomplish my user research. Tools are all used accordingly for whatever task or analysis is needed and shared across teams.


Qualitative Tools

Google Forms - My favorite free tool to create screeners or interview guides.

Qualaroo - Unobtrusive surveys embedded on your website or web app using triggers to gather feedback or deliver contextual questions.

Calendly - Schedule user interviews or meetings, easily.

UserTesting - App that provides on demand feedback, user recruiting, and user interviews. As of the summer of 2015, I do not use UserTesting any more because they've changed their pricing model to an enterprise subscription model and no longer offer "pay as you go" un-moderated user testing. I now use UserTesting again at Helix to do quick-hit testing. I prefer doing remote moderated user tests through my own recruitment methods when it calls for in-person user tests.

Quantitative Tools

Qualtrics - High end enterprise survey tool that has all the bells and whistle for complex logic. Used for high volume research or large distribution.

Typeform - My favorite free survey tool for getting high-response rate surveys via email or online posting for short no-frills surveys

Kissmetrics - Event-based analytics platform that measures what users do and don't do as they use cross from device to device

Optimizely - Optimization platform to run A/B tests to test hypotheses with the team after doing research and and coming up with informed ideas.

Google Analytics - Analytics platform to measure web traffic and marketing performance.

Google Sheets / Microsoft Excel - Calculating responses from surveys or user interviews.

CrazyEgg - Heatmap tool to analyze hotspots of existing pages or apps.


Sketch - The new standard for designing just about anything in a lightweight or highly visual fashion.


Pen and Paper

Design Collaboration

Invision - Designers share their high fidelity prototypes with me to conduct remote user interviews or usability tests via live screenshare.

Google Hangouts - Screenshare and conduct remote user interviews or usability tests.